Telling your story as a campaigning organisation Just as you can form a first impression of a new friend in a split second, it only takes a glance for someone to form a story about your organisation. Today’s visually saturated world only gives you a limited window of exposure for your audience to understand who you are and what you’re about, so your communications need to be imbued with a sense of your personality and purpose as a group of people — this arguably counts even more for campaigning organisations than it does for commercial businesses.
Branding for nonprofits
Branding for nonprofits
Branding for nonprofits
Telling your story as a campaigning organisation Just as you can form a first impression of a new friend in a split second, it only takes a glance for someone to form a story about your organisation. Today’s visually saturated world only gives you a limited window of exposure for your audience to understand who you are and what you’re about, so your communications need to be imbued with a sense of your personality and purpose as a group of people — this arguably counts even more for campaigning organisations than it does for commercial businesses.