I loved your critiques of these designs so much. And laughed out loud and had to pause for a second when you said Hillary's campaign tried to replicate the style cause it's so true and made me realize why her campaign felt so hollow (I mean minus the fact that she's neolib and her policy ideas were hollow too lol. Her visuals didn't help in the slightest). Can you critique Jeb! next? (Only if you really want to 😆)
Also I'm an absolutely sucker for Burger King's branding. It's for sure hollow and I know I'm falling for it hook, line, and sinker but I just can't help it 🤣 The retro style is way overused now though, which makes me sad cause I genuinely love retro and vintage aesthetics. Dang corporations ruining everything for everyone again.
Thanks for the comment :) glad you're finding these interesting!
The Jeb! thing was so funny, reminds of that Mean Girls meme — not gunna happen lol.
Yeah that's the thing, it's no shade on the work itself because some of it is brilliant. The Burger King identity was a great job, and it's often the big brands that do it best, partly because they have the resources to hire the best design teams, partly because they have the name recognition, but also because they kinda have to. When you have a product as generic and devoid of substance as Burger King (or McDonalds or whoever) your brand is kind of all you've got! And unfortunately yeah then they ruin a style for everyone else and the cycle continues. I just think that cycle used to have more ups and downs, and more opportunities for meaningful interventions, but it's getting flatter and flatter if that makes any sense?
Yeah it does make sense! Everything is getting flatter. And all of this kinda just reminds me of a lot of Internet culture even or the direction media is taking. It's like everyone wants to be in on the joke or a part of the new thing or relive the past cause it worked the first time, why not do it again.
It's like the joy and personality and risk taking has been removed from the equation and selling is all that's left and all substance feels gone after that point.
(Tangent maybe but it all connected in my mind haha)
yeah i’ve been thinking along the same lines, like how capitalism reduces everything to units to be bought and sold, and ultimately those units will have the same value no matter the quality as the market will flatten it out.. Been wanting to do a post about it but it’s kinda difficult to get my head round!
I loved your critiques of these designs so much. And laughed out loud and had to pause for a second when you said Hillary's campaign tried to replicate the style cause it's so true and made me realize why her campaign felt so hollow (I mean minus the fact that she's neolib and her policy ideas were hollow too lol. Her visuals didn't help in the slightest). Can you critique Jeb! next? (Only if you really want to 😆)
Also I'm an absolutely sucker for Burger King's branding. It's for sure hollow and I know I'm falling for it hook, line, and sinker but I just can't help it 🤣 The retro style is way overused now though, which makes me sad cause I genuinely love retro and vintage aesthetics. Dang corporations ruining everything for everyone again.
Thanks for the comment :) glad you're finding these interesting!
The Jeb! thing was so funny, reminds of that Mean Girls meme — not gunna happen lol.
Yeah that's the thing, it's no shade on the work itself because some of it is brilliant. The Burger King identity was a great job, and it's often the big brands that do it best, partly because they have the resources to hire the best design teams, partly because they have the name recognition, but also because they kinda have to. When you have a product as generic and devoid of substance as Burger King (or McDonalds or whoever) your brand is kind of all you've got! And unfortunately yeah then they ruin a style for everyone else and the cycle continues. I just think that cycle used to have more ups and downs, and more opportunities for meaningful interventions, but it's getting flatter and flatter if that makes any sense?
Yeah it does make sense! Everything is getting flatter. And all of this kinda just reminds me of a lot of Internet culture even or the direction media is taking. It's like everyone wants to be in on the joke or a part of the new thing or relive the past cause it worked the first time, why not do it again.
It's like the joy and personality and risk taking has been removed from the equation and selling is all that's left and all substance feels gone after that point.
(Tangent maybe but it all connected in my mind haha)
yeah i’ve been thinking along the same lines, like how capitalism reduces everything to units to be bought and sold, and ultimately those units will have the same value no matter the quality as the market will flatten it out.. Been wanting to do a post about it but it’s kinda difficult to get my head round!
If you do ever write that post, I'd love to read it!! But yeah I can see how that would be hard to get your head around to write